It is a fact that businesses that have a website grow twice as fast as businesses that don’t have a website. An SEO optimized website is fast, easy to use and compatible with mobile and tablet devices. SEO is a continuous activity and if you hire a reliable Jacksonville FL SEO company they will give you the necessary advice so you won’t miss any opportunities. For non-Ecommerce sites, you can attribute values to your lead conversions, like a ‘contact us" form fill-out, and calculate the value of your SEO strategy that way.
Of course you will need a little upkeep to maintain that top 1st spot ranking, but if you can get that top spot chances are it will be quite difficult for it to get taken away. If google has a spot dedicated to you at the top especially if it is a top tier listing with other subpages listed below the main home page it gives your website credibility that no ad can top. While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. This is a figure from a recent Google survey which also states that businesses that use the web are expected to grow 40% faster than those who don’t. Small businesses that need to build brand awareness (either for local purposes or for expanding nationally) need to invest in Jacksonville FL SEO and gain top positions for the terms related to their business.